When you meet a swordsman, draw your sword: Do not recite poetry to one who is not a poet.
LAW 9 WIN THROUGH YOUR ACTIONS, NEVER THROUGH ARGUMENT JUDGMENT Any momentary triumph you think you have gained through argument is really a Pyrrhic victory: The resentment and ill will you stir up is stronger and lasts longer than any momentary change of opinion. It is much more powerful to get others to agree with you through your actions, without saying a word. Demonstrate, do not explicate.
The most effective leader is the one who satisfies the psychological needs of his followers.
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One does not become enlightened by imagining figures of light, but by making the darkness conscious.
empowerment marketing—stories told to help encourage audiences on their path to maturation and citizenship. The practice of empowerment marketing is based on two of the most influential theories in the field of human growth and maturation—Abraham Maslow’s hierarchy of needs and Joseph Campbell’s hero’s journey.