We all tend to slightly adjust our personality based on who we are talking to… You might object […]
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It’s not just about capturing attention, abruptly pulling your reader in with shock & awe – you need […]
“Typography is the craft of endowing human language with a durable visual form.” Robert Bringhurst, The Elements of […]
“A synonym is a word you use when you can’t spell the other one.” Baltasar Gracián Learn a […]
“I would have written a shorter letter, but I did not have the time.” Blaise Pascal We often […]
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Your product features may be listed in jargon, but reveal their benefits in language everyone can grasp. Clarity […]
“Simple can be harder than complex: You have to work hard to get your thinking clean to make […]
Wrap your content with an engaging and interesting style and tone If your copy reads like a textbook […]