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as consumers, we’re too busy to pay attention to advertising, but we’re desperate to find good stuff that solves our problems.

By Seth Godin
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If you’re remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise–ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.

By Seth Godin
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