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retarget master class #brainstorming copywriting tips #Sentence-Enhancement motivation creative mindset #Research copywriting

Think of all the stories you’ve heard, Bast. You have a young boy, the hero. His parents are killed he sets out for vengeance. What next?” Bast hesitated, his expression puzzled. Chronicler answered the question instead. “He finds help. A clever talking squirrel. An old drunken swordsman. A mad hermit in the woods. That sort of thing.” Kvothe nodded. “Exactly! He finds the mad hermit in the woods, proves himself worthy, and learns the names of all things, just like Taborlin the Great. Then with these powerful magics at his beck and call, what does he do?” Chronicler shrugged. “He finds the villains and kills them.” “Of course,” Kvothe said grandly. “Clean, quick, and easy as lying. We know how it ends practically before it starts. That’s why stories appeal to us. They give us the clarity and simplicity our real lives lack.

By Patrick Rothfuss
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All Quotes, Patrick Rothfuss
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#heroes, #mentors, #stories

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