PAS – Dan Kennedy
Dan Kennedy called PAS the most reliable sales formula ever invented. Popularly used in everything from…
Danny Iny’s 6+1 Formula
Described in detail here on Smashing Magazine, Danny Iny of Firepole Marketing also offers a spin…
AIDCA / IDCA & More
There are many variants on AIDA, two of note are… AIDCA – Adds ‘Conviction’ the…
AIDA – Attention / Interest / Desire/ Action [In-depth]
Overview… Tried and true method. One of the longest serving models used in advertising, having…