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PAS – Dan Kennedy
Dan Kennedy called PAS the most reliable sales formula ever invented. Popularly used in everything from tweets to long-form sales pages, PAS goes like so:
- Problem – Present the problem your prospect feels
- Agitation – Poke at that problem until it’s visceral
- Solution – Present your solution to the agitated problem
Sean Mitchell offers this variation on PAS:
- Problem
- Agitation
- Discredit – Discredit other solutions
- Solution
Lisa Manyan offers PAS “for women”, which she calls CSI:
- Challenge (the problem)
- Solution (the solution)
- Invitation (the CTA)
How To Write Copy That ACTUALLY Sells... Tap Here
ATTENTION In the first 4 methods I’ll break down several insane ways to brainstorm attention-grabbing content that pulls your reader into your orbit.
BANNER BLINDNESS BUSTER Keywords you can use to take a browser out of their hypnotic state so they can actively pay attention to your message.
SOCIAL STRATEGY A caveman strategy you can use to place yourself at the head of the pack when it comes to authority and social proof.
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How To Write Copy That ACTUALLY Sells... Tap Here 🔐
✅ ATTENTION In the first 4 methods I’ll break down several insane ways to brainstorm attention-grabbing content that pulls your reader into your orbit
✅ BANNER BLINDNESS BUSTER Keywords you can use to take a browser out of their hypnotic state so they can actively pay attention to your message.
✅ SOCIAL STRATEGY A caveman strategy you can use to place yourself at the head of the pack when it comes to authority and social proof.
Save Today...
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