Make your attention grabber relevant. No one likes a tease. – Tip #8
It’s not just about capturing attention, abruptly pulling your reader in with shock & awe…
Fonts style and design matter. When in doubt aim for legibility and simplicity. – Tip #7
“Typography is the craft of endowing human language with a durable visual form.” Robert Bringhurst,…
Grammar matters… but not that much. – Tip #6
“A synonym is a word you use when you can’t spell the other one.” Baltasar…
Remove, reduce, and don’t recycle. – Tip #5
“I would have written a shorter letter, but I did not have the time.” Blaise…
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Lead by translation. Distill complexities into everyday language. – Tip #4
Your product features may be listed in jargon, but reveal their benefits in language everyone…
Keep. It. Simple. – Tip #3
“Simple can be harder than complex: You have to work hard to get your thinking…
You won’t stand out if you don’t stand out. – Tip #2
Wrap your content with an engaging and interesting style and tone If your copy reads…
Effective copy is written to meet a specific, stated objective – Tip #1
Effective copy is written to meet a specific, stated objective. Before you start writing be…