Fonts style and design matter. When in doubt aim for legibility and simplicity. – Tip #7

“Typography is the craft of endowing human language with a durable visual form.”

Robert Bringhurst, The Elements of Typographic Style

If your copy can sell from a word document then how much better will it do when it’s all dressed up in a well-balanced design.

Design should complement your words, bringing focus to your main points and playing
…….. with the flow
…….. …….. …….. of your message to engage the reader.

Even though there are many rules behind capturing great design, it is often a “known when it’s seen” art. If it feels unbalanced or “off”, that’s because it is. Just like great music is known when it’s heard. The best musicians don’t start with a full orchestra to compose, they start with a few simple keys on the piano and build from there.

Similarly, as we are putting our copy into the design we want to start with simple and slowly ramp up the complexity.

Further Reading…

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