Getting The Goods

Increase Academy

Nav
  • Home
  • Copy Tools
    • All Copywriting Tools
    • By Type […]
      • #AI-Writing
      • #Competitor-Analysis
      • #Headline-Tool
      • #Minimalistic-Word-Processor
      • #Reference-Resource
      • #Research-Tool
      • #Smart-Content-Editor
      • #Swipe-Reference
      • #Word-Exploration
    • By Writing Phase […]
      • Brainstorming
      • Editing
      • Research
      • Rough Draft
  • Topics
    • Mindset
    • Traffic
    • Leads
    • Sales
    • Marketing
  • Free
    • Free Funnel Workshop
    • 7 Figure Product Launch Guide
    • Start Selling Online
    • Webinar Marketing Funnel Map
    • Affiliate Bootcamp (CF)
  • Tools I Use
    • Copywriting AI Tool’s legit or overhyped?
    • Increase Academy’s Jarvis.ai Signup Bonuses
    • ClickFunnels Bonus
    • Funnel Building Tool
    • Webinar Hosting & Marketing
    • Automated Webinars
    • Automated Email Marketing Tool
    • Cart & Affiliate System
    • eCommerce Store Hosting
    • All in One Marketing System
    • Membership Site Building
  • Learn Copywriting
    • 7 Figure Copy – Method #1 (unlocked)
    • Copy Quick TipsA collection of useful yet quick tips around the topics of copywriting & marketing
    • Copywriting Formula CollectionGeneral copywriting templates you can use in your business
  • Products
    • 7 Figure Marketing Copy
      • Affiliates
    • Equity Consulting System
  • Members
    • Member Support
    • 7 Figure Marketing Copy
    • Growth Agent Members
  • About Sean
  • Sean’s Notes

Type search above and then hit Enter.

retarget master class copywriting tips #brainstorming #Sentence-Enhancement motivation creative mindset aida copywriting template free

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

By David Ogilvy
Quick View
Author
All Quotes, David Ogilvy
Tag:
#advertising, #david-ogilvy

I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.

By David Ogilvy
Quick View
Author
All Quotes, David Ogilvy
Tag:
#advertising, #grammar, #humour

The consumer isn’t a moron. She is your wife.

By David Ogilvy
Quick View
Author
All Quotes, David Ogilvy
Tag:
#advertising, #david-ogilvy

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

By David Ogilvy
Quick View
Author
All Quotes, David Ogilvy

Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.

By David Ogilvy
Quick View
Author
All Quotes, David Ogilvy

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

By David Ogilvy
Quick View
Author
All Quotes, David Ogilvy

The hallmarks of a potentially successful copywriter include: Obsessive curiosity about products, people and advertising. A sense of humor. A habit of hard work. The ability to write interesting prose for printed media, and natural dialogue for television. The ability to think visually. Television commercials depend more on pictures than words. The ambition to write better campaigns than anyone has ever written before.

By David Ogilvy
Quick View
Author
All Quotes, David Ogilvy

The most effective leader is the one who satisfies the psychological needs of his followers.

By David Ogilvy
Quick View
Author
All Quotes, David Ogilvy

Never allow two people to do a job which one could do. George Washington observed, ‘Whenever one person is found adequate to the discharge of a duty by close application thereto, it is worse executed by two persons, and scarcely done at all if three or more are employed therein.

By David Ogilvy
Quick View
Author
All Quotes, David Ogilvy

Some copywriters write tricky headlines – double meanings, puns and other obscurities. This is counter-productive. In the average newspaper your headline has to compete with 350 others. Readers travel fast through this jungle. Your headline should telegraph what you want to say.

By David Ogilvy
Quick View
Author
All Quotes, David Ogilvy

Designed by Sean Vosler

Scroll or Drag

Dismiss