On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. By David Ogilvy Quick View Author All Quotes, David Ogilvy Tag: #advertising, #david-ogilvy
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. By Rob Siltanen Quick View Author All Quotes, Rob Siltanen Tag: #advertising, #apple, #change, #commercial, #computers, #different, #madness, #misattributed-apple, #misattributed-steve-jobs, #misfits, #nonconformity, #progressive, #rebels, #status-quo, #think-different, #troublemakers
I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language. By David Ogilvy Quick View Author All Quotes, David Ogilvy Tag: #advertising, #grammar, #humour
The consumer isn’t a moron. She is your wife. By David Ogilvy Quick View Author All Quotes, David Ogilvy Tag: #advertising, #david-ogilvy
The best ideas come as jokes. Make your thinking as funny as possible. By David M. Ogilvy Quick View Author All Quotes, David M. Ogilvy Tag: #advertising, #marketing