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retarget master class #brainstorming copywriting tips #Sentence-Enhancement motivation creative mindset #Research copywriting

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

By David Ogilvy
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All Quotes, David Ogilvy
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#advertising, #david-ogilvy

The consumer isn’t a moron. She is your wife.

By David Ogilvy
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All Quotes, David Ogilvy
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#advertising, #david-ogilvy

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