On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. By David Ogilvy Quick View Author All Quotes, David Ogilvy Tag: #advertising, #david-ogilvy
The consumer isn’t a moron. She is your wife. By David Ogilvy Quick View Author All Quotes, David Ogilvy Tag: #advertising, #david-ogilvy