The Single Most Valuable Entrepreneurial Skill
On this page, you're going to unlock what many consider to be the key to…
Fonts style and design matter. When in doubt aim for legibility and simplicity. – Tip #7
“Typography is the craft of endowing human language with a durable visual form.” Robert Bringhurst,…
Grammar matters… but not that much. – Tip #6
“A synonym is a word you use when you can’t spell the other one.” Baltasar…
Remove, reduce, and don’t recycle. – Tip #5
“I would have written a shorter letter, but I did not have the time.” Blaise…
Effective copy is written to meet a specific, stated objective – Tip #1
Effective copy is written to meet a specific, stated objective. Before you start writing be…