This will increase your bottom line more than just about anything. – Building Trust With Your Audience
Here are three simple pieces of the quality content puzzle you can use to test your content.
- ASK & ANSWER: What Most People Do: Does your content clearly define what most people (who are experiencing the issue you’re working to solve) are doing”, and why that is wrong?
- ASK & ANSWER: Why That’s Wrong: Does your content clearly define the outcome of staying on that wrong path leads to?
- ASK & ANSWER: What they should be doing? Does your content clearly define what they should be doing instead to mitigate the issue? I’ll literally put the following on the page of any content I’m making first as a ‘kinda-sorta’ outline.
Assuming the advice we give is actually useful we’re going to go to the top of the list. This is why TRUST, is the most valuable part of the tried and true “know, like, trust” formula.
How are you doing this in your work? Let me know in the comments!
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