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Effective copy is written to meet a specific, stated objective – Tip #1
Effective copy is written to meet a specific, stated objective.
Before you start writing be sure you know your objective – e.g. “The aim is to persuade our audience to better understand the benefits of using our service vs. our competitors, in particular when it comes to customer service before they make a service provider choice.” If you don’t know your objective how can you reach it?
This saves you lots of time and energy as you begin the writing process. I’ve personally found that sometimes it helps to do some free-writing on your subject to help find your objective, to get your thoughts on the subject down on the page before you select a specific marketing objective for your piece.
You know you have a solid objective when it’s S.M.A.R.T. – Specific, actionable, realistic, and time-based.
How To Write Copy That ACTUALLY Sells... Tap Here
ATTENTION In the first 4 methods I’ll break down several insane ways to brainstorm attention-grabbing content that pulls your reader into your orbit.
BANNER BLINDNESS BUSTER Keywords you can use to take a browser out of their hypnotic state so they can actively pay attention to your message.
SOCIAL STRATEGY A caveman strategy you can use to place yourself at the head of the pack when it comes to authority and social proof.
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How To Write Copy That ACTUALLY Sells... Tap Here 🔐
✅ ATTENTION In the first 4 methods I’ll break down several insane ways to brainstorm attention-grabbing content that pulls your reader into your orbit
✅ BANNER BLINDNESS BUSTER Keywords you can use to take a browser out of their hypnotic state so they can actively pay attention to your message.
✅ SOCIAL STRATEGY A caveman strategy you can use to place yourself at the head of the pack when it comes to authority and social proof.
Save Today...
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