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Danny Iny’s 6+1 Formula
Described in detail here on Smashing Magazine, Danny Iny of Firepole Marketing also offers a spin on the AIDA model. His isn’t in acronym form, which I kinda dig because I’m very skeptical of acronyms – they’re just too convenient.
Here’s how Iny’s six-step formula goes:
- Consider the context
- Grab attention
- Move the reader swiftly to desire a solution to their problem
- Present the consequence of failing to act, which Iny calls “the gap”
- Present the solution, telling only as much as is necessary to get to the next step
- Call the prospect to act
The +1? It’s to be credible throughout and always.
What I particularly like about the formula – aside from context and credibility(which are generally unspoken must-dos) – is the gap.
How To Write Copy That ACTUALLY Sells... Tap Here
ATTENTION In the first 4 methods I’ll break down several insane ways to brainstorm attention-grabbing content that pulls your reader into your orbit.
BANNER BLINDNESS BUSTER Keywords you can use to take a browser out of their hypnotic state so they can actively pay attention to your message.
SOCIAL STRATEGY A caveman strategy you can use to place yourself at the head of the pack when it comes to authority and social proof.
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How To Write Copy That ACTUALLY Sells... Tap Here 🔐
✅ ATTENTION In the first 4 methods I’ll break down several insane ways to brainstorm attention-grabbing content that pulls your reader into your orbit
✅ BANNER BLINDNESS BUSTER Keywords you can use to take a browser out of their hypnotic state so they can actively pay attention to your message.
✅ SOCIAL STRATEGY A caveman strategy you can use to place yourself at the head of the pack when it comes to authority and social proof.
Save Today...
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