Take Control of Your Life by Defining Your “Why Not”

A peek below the depths at an unconventional (and possibly terrifying) motivator... Quick View

Video Notes: Change Your Life – One Tiny Step at a Time by Kurzgesagt

The Video On making positive changes in your life… There is (often) a gap between…

When in doubt, do. Avoiding the Motivation Trap.

[Creation Insight #3] Avoid The “Motivation” Trap. This is a tough one, I constantly have…

Want to create amazing things? Better be open to getting help…

[Creation Insight #2] I was open to feedback early & got people involved in my…

Overthinking is the mind killer.

That’s a Dune reference for the uninitiated, what an amazing movie, go see it… [Creation…

You’d have to be reckless.
2021 Macbook Pro ad

We’ve created something wild. With a fire in its belly. This thing, draws everything in.…

fear is a compass

People you perceive as successful don't work to vanquish fear, they actively search for it.…

Copywriting AI Tool’s legit or overhyped?

How I generated a quality 2200 blog post in less than 15 minutes (step by…

beep boop… this was written by a robot

Sent April 2, 2021 – Format: Email Alright, I’ll get right to it… What you’re…

Long Copy Vs. Short. How much is enough? The 3 Key Factors Explained.

The question of “copy length” has been around since the first bits of advertising copy…

The 3 Levels of Delivering Quality “Copy Judgement”

How to tell the difference between good copy & bad copy, the answer lies in…

finding the soul of a message My Favorite Advertisement Of 2020.

Thoughts on My Favorite Ad of 2020… Search for the soul of your message. You…

How much marketing copy is enough? The 3 Key Factors Explained.

This question was posed in my community. So, here’s the factors I personally look at…

Principle: When everyone Zigs, Zag. Standing Out in a “War Cry World”

Anyone else suffering from “inspirational fatigue”? I feel like half the posts in groups &…

Advice I wish I would have been given when I started copywriting

I hate to break it to you, but… your writing sucks. You need to pin…

Can you become a copywriter for the gaming industry?

An interesting question posed “can you be a copywriter for the gaming industry”. Short answer YES…

fear is a compass

There’s nothing to fear but lack of fear itself… People you perceive as successful don’t…

a theory of success. the {re}amalgamation of entrepreneurship & messaging

Thesis. Recently the reckless abandonment of letting “a message” be the engine that drives an…

How Local Businesses Can Adapt Their Marketing in the ‘Covid’ Economy

How Local Businesses Can Adapt Their Marketing in the 'Covid' Economy Quick View

Internet Marketing Skills Every Entrepreneur Should Learn [interview]

Learn more about Sean’s book 7 Figure Marketing Copy – Click Here Quick View

Be you, but the version of you that connects with your audience. – Tip #9

We all tend to slightly adjust our personality based on who we are talking to……

Make your attention grabber relevant. No one likes a tease. – Tip #8

It’s not just about capturing attention, abruptly pulling your reader in with shock & awe…

Fonts style and design matter. When in doubt aim for legibility and simplicity. – Tip #7

“Typography is the craft of endowing human language with a durable visual form.” Robert Bringhurst,…

Grammar matters… but not that much. – Tip #6

“A synonym is a word you use when you can’t spell the other one.”  Baltasar…

Remove, reduce, and don’t recycle. – Tip #5

“I would have written a shorter letter, but I did not have the time.” Blaise…

Learn How To Write Copy That ACTUALLY Sells

For a limited time, you can now access my brand new Copy Guide Book that…

Lead by translation. Distill complexities into everyday language. – Tip #4

Your product features may be listed in jargon, but reveal their benefits in language everyone…

Keep. It. Simple. – Tip #3

“Simple can be harder than complex: You have to work hard to get your thinking…

You won’t stand out if you don’t stand out. – Tip #2

Wrap your content with an engaging and interesting style and tone If your copy reads…

Effective copy is written to meet a specific, stated objective – Tip #1

Effective copy is written to meet a specific, stated objective. Before you start writing be…

psychopaths hate this // A quick way to craft jaw-dropping bullet points for your marketing.

“You never really understand a person until you consider things from his point of view……

The Single Most Valuable Entrepreneurial Skill

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