CSS ::Before ::After Image Background Code Snippet
See it in action: https://codepen.io/sean-vosler/pen/poxVbdN Code for adding an image background to the before or…
Advertising Executive Albert Lasker Recounts Meeting Copywriter John E. Kennedy in 1905 – Source: The Lasker Papers
I had been a partner in the firm for about a year, and I was…
Take Control of Your Life by Defining Your “Why Not”
A peek below the depths at an unconventional (and possibly terrifying) motivator... Quick View
Video Notes: Change Your Life – One Tiny Step at a Time by Kurzgesagt
The Video On making positive changes in your life… There is (often) a gap between…
Want to create? Meditate. Define “hidden gems” of your creative process to keep you going…
[Creation Insight #4] Why you start to create isn’t going to be the reason you…
When in doubt, do. Avoiding the Motivation Trap.
[Creation Insight #3] Avoid The “Motivation” Trap. This is a tough one, I constantly have…
Want to create amazing things? Better be open to getting help…
[Creation Insight #2] I was open to feedback early & got people involved in my…
Overthinking is the mind killer.
That’s a Dune reference for the uninitiated, what an amazing movie, go see it… [Creation…
You’d have to be reckless.
2021 Macbook Pro ad
We’ve created something wild. With a fire in its belly. This thing, draws everything in.…
A curious case of horror, drama, The Office, category busting & why you need to rethink your approach creativity.
"I turned to you and said 'John really loves his children." Quick View
fear is a compass
People you perceive as successful don't work to vanquish fear, they actively search for it.…
The Founding Fathers of Copywriting, Copywriters Podcast with David Garfinkel & Guest Sean Vosler
Does the history of copywriting matter? What hidden gems might we uncover while we explore…
Copywriting AI Tool’s legit or overhyped?
How I generated a quality 2200 blog post in less than 15 minutes (step by…
beep boop… this was written by a robot
Sent April 2, 2021 – Format: Email Alright, I’ll get right to it… What you’re…
A curious case of horror, drama, The Office, category busting & why you need to rethink your approach creativity.
I turned to you and said ‘John really loves his children.’ I was watching an…
Long Copy Vs. Short. How much is enough? The 3 Key Factors Explained.
The question of “copy length” has been around since the first bits of advertising copy…
The 3 Levels of Delivering Quality “Copy Judgement”
How to tell the difference between good copy & bad copy, the answer lies in…
finding the soul of a message My Favorite Advertisement Of 2020.
Thoughts on My Favorite Ad of 2020… Search for the soul of your message. You…
How much marketing copy is enough? The 3 Key Factors Explained.
This question was posed in my community. So, here’s the factors I personally look at…
Principle: When everyone Zigs, Zag. Standing Out in a “War Cry World”
Anyone else suffering from “inspirational fatigue”? I feel like half the posts in groups &…
Advice I wish I would have been given when I started copywriting
I hate to break it to you, but… your writing sucks. You need to pin…
Can you become a copywriter for the gaming industry?
An interesting question posed “can you be a copywriter for the gaming industry”. Short answer YES…
fear is a compass
There’s nothing to fear but lack of fear itself… People you perceive as successful don’t…
a theory of success. the {re}amalgamation of entrepreneurship & messaging
Thesis. Recently the reckless abandonment of letting “a message” be the engine that drives an…
How Local Businesses Can Adapt Their Marketing in the ‘Covid’ Economy
How Local Businesses Can Adapt Their Marketing in the 'Covid' Economy Quick View
Internet Marketing Skills Every Entrepreneur Should Learn [interview]
Learn more about Sean’s book 7 Figure Marketing Copy – Click Here Quick View
What have you had to sacrifice in your personal life to be as successful as you are?
“All we have to decide is what to do with the time that is given…
Be you, but the version of you that connects with your audience. – Tip #9
We all tend to slightly adjust our personality based on who we are talking to……
The Single Most Valuable Entrepreneurial Skill
On this page, you're going to unlock what many consider to be the key to…
Make your attention grabber relevant. No one likes a tease. – Tip #8
It’s not just about capturing attention, abruptly pulling your reader in with shock & awe…
Fonts style and design matter. When in doubt aim for legibility and simplicity. – Tip #7
“Typography is the craft of endowing human language with a durable visual form.” Robert Bringhurst,…
Grammar matters… but not that much. – Tip #6
“A synonym is a word you use when you can’t spell the other one.” Baltasar…
Remove, reduce, and don’t recycle. – Tip #5
“I would have written a shorter letter, but I did not have the time.” Blaise…
Learn How To Write Copy That ACTUALLY Sells
For a limited time, you can now access my brand new Copy Guide Book that…
Lead by translation. Distill complexities into everyday language. – Tip #4
Your product features may be listed in jargon, but reveal their benefits in language everyone…
Keep. It. Simple. – Tip #3
“Simple can be harder than complex: You have to work hard to get your thinking…
You won’t stand out if you don’t stand out. – Tip #2
Wrap your content with an engaging and interesting style and tone If your copy reads…
Effective copy is written to meet a specific, stated objective – Tip #1
Effective copy is written to meet a specific, stated objective. Before you start writing be…
psychopaths hate this // A quick way to craft jaw-dropping bullet points for your marketing.
“You never really understand a person until you consider things from his point of view……